Le Tote Brand Development
As the ‘keeper of the brand’ I worked with the merchandising and creative teams to guide creative development to reach our growth targets. This included regular content development for acquisition efforts on paid social.
Le Tote Design
Because I played a role in the early development of Le Tote I worked with our designers to brief, feedback, and develop the updated Le Tote logo, assets, and box. I also wrote the copy for all of our content, including the various messages appearing on the inside of the box.
Le Tote Video Production
I developed and produced all of Le Tote’s video content from 2013-2016. This included content for paid ads like explaining how our service works + YouTube ‘How To Wear’ tutorial videos and trend reports.
Le Tote Offline Advertising
We worked on a direct mail campaign for Le Tote, creating our first catalog for the subscription fashion company. I worked on set with the creative team developing the images and the design teams to execute the design.
Le Tote YouTube Strategy
Working with influencers all over San Francisco and the Bay Area, I created the YouTube approach for Le Tote. We created one video a week about fashion trends and interviewing the influencers. Our brand strategy was centered around making fashion accessible for the everyday woman. So each video was about a real woman, with real style. We also created tutorials teaching our customers about new trends and how to wear them.
Le Tote x Cara Loren Maternity Collection
Le Tote launched a maternity offering on its fashion rental subscription platform. To launch the service we created an exclusive collection designed in collaboration with Fashion and Mommy Blogger, Cara Loren.
Le Tote YouTube Influencer Strategy
I worked with YouTube influencers, bloggers and several agencies to grow Le Tote’s membership base. This strategy played an integral role to growing Le Tote from 2014-2016. We worked with over 30 YouTubers ranging from large influencers like Miranda Sings (pictured above) and micro influencers.