My Work

Digital marketing, strategy, branding & content.

Thinco

From less than $1K in sales per month to $10,000

I worked with Eagle Supreme Natural Health to help rebrand and reposition their product for the modern woman looking to shed a few kilos. Our main goal was to make women feel accepted and love their bodies. So we positioned ourselves to combat the unattainable bodies that skinny tea brands promoted by working with real women and promoting realistic #bodygoals.

• Brand naming

• Brand positioning and messaging

• Brand identity

• Web design

• Digital Marketing (email, paid and organic social, SEO, influencers)

Mojoco

Helping a woman with a mission find her brand identity

A woman from Queensland, Australia had built a platform to sell adult toys. We recognised the taboo problem she was trying to solve; most adult toy shopping experiences were tasteless, came from a male’s perspective, and completely tacky. We positioned Mojoco to be the pioneers of sensuality, encouraging women to explore all of themselves. With a focus on couples, erotica interwoven with product advertisements, and tasteful imagery, we revamped this brand in one of my favorite projects I’ve worked on to date.

• Brand positioning and messaging

• Brand identity

• Web design

• Copywriting

Christian Paul

growing an accessible luxury brand overnight

Christian Paul had their influencer strategy down pat when we worked together, but something was missing. The why behind their brand. With such a saturated market, why would a consumer buy their watches over another similar product? We worked out a brand strategy centred around Making Time and used this as a platform to create an editorial strategy as well as a refreshed influencer approach. We also refreshed their web content and created promos to help the brand drive more sales on an incremental basis.

• As one of the first Aussie watch brands brands to tap into a Black Friday and Christian Paul’s first real attempt at email marketing, we helped the brand drive $50,000 in sales overnight. We doubled this with paid social ads through Cyber Monday.

• Content production and asset creation for Basel watch Fair

• Assets used across The Iconic, David Jones, and all of Christian Paul’s luxury retailers.

• Email strategy

• Brand strategy and positioning

• Content production

• Paid social

Seasonique

Battling stigmas with content marketing

This was a tricky project. Not only did we have a whole suite of regulatory hurdles to deal with (like not being able to mention the products name in our marketing), this was my first large pharma client. But the project became one of passion because it spoke to something I could really resonate with— having a period. Seasonique is a contraceptive that was breaking stigmas about having to have a period 12 months out of the year, their innovative product meant you could skip your period and only have 4 /year. It was our job to be smart about how we conveyed this message without overtly selling the product. So we created a platform with informative, relatable and funny articles all about your period. With a clear call to action, ask your doctor about #TakeABreakFromRed

• Digital strategy

• Branding – name and design

• Editorial and content strategy

• Influencer marketing

• Comedic video script production

• Web design

• Paid social

Oroton

Drive sales over christmas using personalization

Knowing that many men have a hard time knowing what to buy their loved ones for Christmas, we tapped into the behaviour to drive sales for Oroton in a last minute campaign before the holidays. Targeting men on paid social, we created a virtual personal shopping campaign. Through Typeform we collected details about their partner and asked for her Instagram profile, then the Oroton stylists send a personalised EDM with selections for each woman.

• Workshop facilitation to land on last minute Christmas promotion ideas

• Digital strategy

• Wireframing

• Design

• Technical execution

Skin Doctors

A content marketing funnel focused on conversions

We identified a new market segment for Skin Doctors, an Australian cosmeceuticals brand who was currently targeting 35-65 year old women. But we discovered that around the age of 25 your skin stops producing as much collagen. So we created a series of of skincare routine tutorials and paid social ads that encouraged people to join the email list to win everything featured in the routine. From there the user was dropped into a drip series explaining the different benefits of their products and outlining the products we used in the videos. From there, if the user didn’t convert, they received a series of paid social ads with a discount.

• Strategy

• Video production

• Email creation and design

Le Tote